Don Went to Three Different Dances This Past Week

Multiple Choice

Don went to three different dances this past week. Prior to this, he had a slightly negative attitude towards dancing, but after observing his behaviour, he starts to conclude that he must in fact enjoy it, otherwise he wouldn't have attended so many dances. This change in Don's attitude is most consistent with the predictions of:

A) self-perception theory.
B) cognitive dissonance theory.
C) social identity theory.
D) the theory of planned behaviour.