Psychological ReactancTheory Explains Why

Multiple Choice

Psychological ReactancTheory explains why

A) ethos is the most powerful form of proof.
B) there are two "routes" to persuasion, depending on how able and willing an audience is to process a message.
C) telling an audience what not to do can produce the exact opposite reaction.
D) multiple persuasive messages may be needed to produce change in listeners' attitudes and behaviors.
E) slogans imbue the products with the positive qualities which, over time, become embedded in audience members' minds.