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    Supply Chain Management
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    Exam 4: The New Product Development Process: Managing the Idea Infrastructure
  5. Question
    Getting ________ Involved Early Through an ESI Program Is Critical
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Getting ________ Involved Early Through an ESI Program Is Critical

Question 18

Question 18

Multiple Choice

Getting ________ involved early through an ESI program is critical to the success of complex development efforts.


A) suppliers
B) managers
C) competitors
D) customers

Correct Answer:

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