Developer Martin Cray Had Low Credibility When He Began His

Multiple Choice

Developer Martin Cray had low credibility when he began his speech to a neighborhood group opposed to a new shopping center he hoped to build. During the speech, his credibility increased because his audience was impressed with his command othe facts and his willingness to work with the neighborhood on plans for the shopping center. According to your textbook, the credibility produced by everything Martin said and did during the speech is called _________ credibility.

A) derived
B) functional
C) perceived
D) variable
E) ongoing