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  3. Study Set
    International Business Managing Globalization
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    Exam 12: Localization Strategies: Managing Stakeholders and Supply Chains
  5. Question
    In Developing Markets, Most International Companies Must Adjust Their Market
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In Developing Markets, Most International Companies Must Adjust Their Market

Question 109

Question 109

True/False

In developing markets, most international companies must adjust their market segmentation criteria to take account of differences in income and education levels.

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