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  3. Study Set
    International Business Managing Globalization
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    Exam 12: Localization Strategies: Managing Stakeholders and Supply Chains
  5. Question
    Managers Have Two Main Options in Adapting Products to National
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Managers Have Two Main Options in Adapting Products to National

Question 85

Question 85

True/False

Managers have two main options in adapting products to national tastes: one is minimizing changes to preserve brand identities; the other is adapting any or all product components to maximize its local appeal.

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