Researchers in E-Commerce Design an Experiment to Determine What Factors

Multiple Choice

Researchers in e-commerce design an experiment to determine what factors are most important to online consumers when completing a transaction via the Internet.Individuals perform tasks on a set of Web sites and record their impressions about various attributes.Which of the following would best describe the cases?

A) Participants
B) Respondents
C) Experimental Units
D) Transactions
E) Variables