When Canada Dry First Introduced Wink Soda in the 1960s

Multiple Choice

When Canada Dry first introduced Wink soda in the 1960s, it used the slogan, "Join the cola dropouts." The purpose of this advertising campaign was most likely to:

A) retain loyal customers
B) act as reminder advertising
C) move the cola into the maturity stage of its product life cycle
D) get customers to try the new product
E) support a mass marketing strategy