Multiple Choice
The manufacturer Mike and Ike, the fruit-flavored chewy candies, has changed its packaging and developed contests all geared to 12- to 17-year-olds.What type of market segmentation identifies its market?
A) psychographic
B) benefit
C) demographic
D) geographic
E) behavioral
Correct Answer:
Verified
Correct Answer:
Verified
Q92: Robert and Maxine Thomason are planning to
Q93: Rap star Xzibit has signed an endorsement
Q94: Katherine Cozzine is a talented violinist.She is
Q96: Buying Canon brand cameras because quarterback Archie
Q98: An example of a convenience product is
Q99: The dispensing of controlled substances has divided
Q100: _ is a strategy that focuses on
Q101: Quality is the perceived value that is
Q102: A product that passes test-marketing is ready
Q141: Marketing is the process of combining the