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The Library Is a New Bar in Town

Question 75

Multiple Choice

The Library is a new bar in town.Unlike the other bars in town, it charges no cover charge.The new bar has also priced its beer at $3 less per pitcher than its competition.Given what you know about pricing strategies, which pricing strategy is the owner of the new bar using?


A) price skimming
B) penetration pricing
C) market share pricing
D) limited value pricing
E) low-ball pricing

Correct Answer:

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