Office Depot Has Instituted the Office Depot Advantage, a Program

Multiple Choice

Office Depot has instituted the Office Depot Advantage, a program in which a customer who spends a minimum of $200 up to $299 in a three-month period can receive a $20 reward good for the purchase of additional Office Depot merchandise.Customers who spend between $300 and $499 receive a $30 reward and those who spend more than $500 quarterly receive a $50 reward.The goal of this _____ program is to encourage customers to consolidate their office product purchases at Office Depot.

A) customer maximization
B) profit maximization
C) relationship management
D) a developing strategic alliance
E) product satisfaction