Short Answer
Scenario 16-6
Dean goes to the grocery store to buy chips and soda for a party. He purchases brand name products even though generic versions are available at lower prices. His friend John says he was irrational to spend more for a nearly identical product. His friend Martina agreed with Dean's decision to spend more for the brand name products.
-Refer to Scenario 16-6. If advertising were banned in these markets, what would likely happen to the prices of chips and soda?
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