Is the Best Definition of Goodwill

Multiple Choice

is the best definition of goodwill.

A) The excess of the cost of an acquired company over the sum of the fair market value of its identifiable individual assets less the liabilities
B) The charitable contributions, in both time and money, which a corporation contributes to society as a whole
C) The value of a company's reputation for such things as service, quality, and product reliability
D) Actions taken by companies that are for the best interest of society but have a detrimental effect on the company's short- run financial results