Multiple Choice
Use the following to answer questions:
Matching
Match the types of messages with their definitions.
-Press release
A) PR message to gain support for a special issue or cause
B) PR resembling a TV news story
C) Broadcast-style press release for nonprofit organization
D) PR written in the style of a news report
Correct Answer:

Verified
Correct Answer:
Verified
Q1: Edward Bernays _.<br>A) called himself a public
Q12: Historian Daniel Boorstin considered the press conference
Q13: Edward Bernays believed that obtaining people's consent
Q41: Individuals and organizations with extensive PR resources
Q56: Which of the following refers to the
Q59: In the 1880s, railroads rarely used bribery
Q76: For journalists, the word _ has come
Q90: Which company's lobbying efforts were so effective
Q94: A journalist might be likely to criticize
Q99: Astroturf lobbying is _.<br>A) an illegal fund-raising