Firm 1 -Two Software Firms Have Developed an Identical New Software Application

Multiple Choice

Firm 1

-Two software firms have developed an identical new software application. They are debating whether to give the new application away for free and then sell add- ons, or sell the application at
$30 a copy. The payoff matrix is above and the payoffs are profits in millions of dollars. What is Firm 1's best strategy?

A) Sell the application at $30 a copy regardless of what Firm 2 does.
B) Give away the application only if Firm 2 sells the application.
C) Give away the application only if Firm 2 gives away the application.
D) Give away the application regardless of what Firm 2 does.