Identify Any Fallacies in the Following Passage Either by Naming

Essay

Identify any fallacies in the following passage either by naming them or, where they seem not to conform to any of the patterns described in the text, by giving a brief explanation of why the fallacious reasoning is irrelevant to the point at issue.
In an ad for Michelin tires with a cute baby sitting by its tire: Michelin. Because so much is riding on your tires.