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SCENARIO 2-20-B
a Recent Consumer Survey on Holiday Shopping Reveals

Question 19

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SCENARIO 2-20-B
A recent consumer survey on holiday shopping reveals the following information on the types of
stores at which consumers plan to shop (The table is also available in the file Scenario2-20-
DataB.xlsx:  Types of Stores % of Customers  Stand-alone "big box" stores 54 Traditional mall 61 Local independent stores not in a mall 35 Strip mall or mini mall 25 Town hall mall 14 I do not plan to shop at any of these 9\begin{array} { | l | c | } \hline \text { Types of Stores } & \% \text { of Customers } \\\hline \text { Stand-alone "big box" stores } & 54 \\\hline \text { Traditional mall } & 61 \\\hline \text { Local independent stores not in a mall } & 35 \\\hline \text { Strip mall or mini mall } & 25 \\\hline \text { Town hall mall } & 14 \\\hline \text { I do not plan to shop at any of these } & 9 \\\hline\end{array}
-Referring to Scenario 20-20-B, the category "I do not plan to shop at any of these" makes up
____ % of the 6 categories of shopping preferences.

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