Selling Price and Amount Spent Advertising Were Entered into a Multiple

Multiple Choice

Selling price and amount spent advertising were entered into a multiple regression to Determine what affects flat panel LCD TV sales.The regression coefficient for Price was Found to be -0.03055, which of the following is the correct interpretation for this value?

A) Increasing the price of the Sony Bravia by $100 will result in at least 3 fewer TV's sold.
B) For a given amount spent on advertising, a $100 increase in price of the Sony Bravia is associated with a decrease in sales of 3.055 units, on average.
C) Holding the amount spent on advertising constant, an increase of $100 in the price of the Sony Bravia will decrease sales by 3.055 units.
D) Holding the amount spent on advertising constant, an increase of $100 in the price of the Sony Bravia will decrease sales by .03%.
E) None of the above.