A Marketing Research Firm, in Conducting a Comparative Taste Test

Multiple Choice

A marketing research firm, in conducting a comparative taste test, provided three types of
Peanut butter to a sample of households randomly selected within the state.Which of the 4
Methods of data collection is involved when people are asked to compare the three types of
Peanut butter?

A) Published sources
B) Experimentation
C) Surveying
D) Observation