SCENARIO 1-3 The Manager of the Customer Service Division of a Major

Multiple Choice

SCENARIO 1-3
The manager of the customer service division of a major consumer electronics company is interested
in determining whether the customers who have purchased a Blu-ray player made by the company
over the past 12 months are satisfied with their products.
-Referring to Scenario 1-3, if there are 4 different brands of Blu-ray players made by the
Company, the best sampling strategy would be to use a

A) a simple random sample.
B) a stratified sample.
C) a cluster sample.
D) a systematic sample.