Determine the Common Ratio, R, for the Geometric Sequence $12,3 , \frac { 3 } { 4 } , \frac { 3 } { 16 } , \ldots$

Multiple Choice

Determine the common ratio, r, for the geometric sequence. $12,3 , \frac { 3 } { 4 } , \frac { 3 } { 16 } , \ldots$

A) 4
B) $\frac { 4 } { 3 }$
C) $\frac { 1 } { 4 }$
D) $\frac { 3 } { 4 }$