The Analysis of the Activity Map of a Successful Company

Multiple Choice

The analysis of the activity map of a successful company such as Southwest Airlines emphasizes how

A) the organizational culture of Southwest Airlines is the key to the success of the organization.
B) understanding of the profit pool in an industry indicates to companies where above-average returns can be earned.
C) it is hard for rivals to match a configuration of integrated activities than to imitate a single activity.
D) the primary and support activities of a successful company capture value all along the value chain.