The Key to Maintaining Competitive Advantage and Earning Above-Average Returns

Multiple Choice

The key to maintaining competitive advantage and earning above-average returns over the long run is to effectively manage current core competencies

A) in a way that uniquely bundles and leverages the firm's existing resources.
B) and develop a continuous stream of new competitive advantages.
C) and imitate the core competencies of successful competitors.
D) in order to preserve and enhance them against the firm's competitors.