Blind Taste-Tests Have Shown That the Taste of Premium-Priced Vodkas

Multiple Choice

Blind taste-tests have shown that the taste of premium-priced vodkas and inexpensive vodkas are indistinguishable even to regular drinkers of vodka. But the sales of premium vodkas are thriving. This is an example of

A) the perception of uniqueness being important to firms following the differentiation strategy.
B) the importance of high-quality raw materials when using the differentiation strategy.
C) the risk of product imitation by competitors.
D) the danger counterfeiting holds for firms pursuing the differentiation strategy.