It Is More Common for Firms to Attempt to Use

Multiple Choice

It is more common for firms to attempt to use the integrated cost leadership/differentiation strategy now than in the past because

A) other firms have established unassailable market dominance with the other four strategies.
B) global markets allow for much broader competitive scope.
C) customers have increasingly high expectations when purchasing a good or service.
D) one strategy is not enough for most large firms.