Late Movers Are Those Firms That

Multiple Choice

Late movers are those firms that:

A) respond to a competitive action a significant amount of time after the first mover's action and the second mover's response.
B) respond to a first mover's competitive action often through imitation or a move designed to counter the effects of the action.
C) take an initial competitive action (either strategic or tactical) .
D) typically achieve higher-than-average returns because they can imitate the most efficient actor.