Solved

Virgin Group Successfully Transfers Its Marketing Core Competence Across Airlines

Question 159

Multiple Choice

Virgin Group successfully transfers its marketing core competence across airlines, cosmetics, music, drinks, mobile phones, health clubs and a number of other businesses. Virgin follows a ____ diversification corporate strategy.


A) dominant business
B) related constrained
C) related linked
D) unrelated

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q23: A significant benefit of an internal capital

Q39: Google increasing use of a vertical integration

Q55: A company pursuing vertical integration can gain

Q92: The ultimate test of the value of

Q100: Different incentives to diversify sometimes exist, and

Q107: Case Scenario 3: Walt Disney Company.<br>Walt Disney

Q128: The term "conglomerates" refers to firms using

Q132: Without strict governance mechanisms, the majority of

Q160: A noted professional art academy has founded

Q161: Acquisitions to increase market power require that