Curtailing the Spread of AIDS with Scary Television Ads Designed

Multiple Choice

Curtailing the spread of AIDS with scary television ads designed to frighten people into practicing safe sex is unlikely to work because

A) viewers may protect their self-esteem by denying that the message is relevant to them.
B) it is hard to know whether a given ad is frightening enough.
C) the contents of such ads are too controversial, and offend most viewers.
D) people are not well informed enough about the disease for the ads to be effective.
E) the government will not fund such projects.