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Richard LaPiere (1934)found a Discrepancy Between Proprietors' Reported Attitudes Towards

Question 152

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Richard LaPiere (1934) found a discrepancy between proprietors' reported attitudes towards accommodating Chinese and their willingness to provide services to a Chinese couple who accompanied him on his travels.According to the Theory of Planned Behaviour,the discrepancy between proprietors' attitudes and actual behaviours might have been reduced had LaPiere written and asked them,


A) "Would you serve dinner to a Chinese couple accompanied by an American professor?"
B) "Would you say that you have a positive attitude toward Asian visitors to the United States?"
C) "How many Asian employees work at your establishment?"
D) "On a 1-to-5 scale, how do you feel about Chinese visitors to the United States?"
E) "Would you let members of the Chinese race eat at your restaurant?"

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