Public Service Ads Often Try to Raise Fear in an Audience

Multiple Choice

Public service ads often try to raise fear in an audience to induce people to change unhealthy behaviours.If fear appeals are used,it is crucial to provide the audience with _______ to increase the likelihood of behaviour change.

A) mortality and morbidity statistics
B) real world examples
C) specific recommendations for how to reduce the unhealthy behaviour
D) specific, detailed information about the consequences of continuing the unhealthy behaviour
E) as much fear-evoking information as possible