Why Should We Be Skeptical About Advertisers' Claims That Subliminal

Multiple Choice

Why should we be skeptical about advertisers' claims that subliminal advertisements work?

A) People often see or hear so-called subliminal messages that aren't there.
B) Subliminal advertisements only work on a small segment of the population.
C) Advertisers seldom, if ever, use controlled studies to support their claims.
D) Advertisers rely more on people's self-reports than on their actual purchasing patterns.
E) Many auditory and visual stimuli are not subliminal at all and can be consciously perceived.