Solved

Many Companies Use Well-Known Celebrities as Spokespeople in Their TV

Question 99

Multiple Choice

Many companies use well-known celebrities as spokespeople in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below. Many companies use well-known celebrities as spokespeople in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below.   Referring to these sample data, if the appropriate hypothesis test is to be conducted using a .05 level of significance, which of the following is correct critical value? A)  9.4877 B)  3.8415 C)  1.96 D)  7.8147 Referring to these sample data, if the appropriate hypothesis test is to be conducted using a .05 level of significance, which of the following is correct critical value?


A) 9.4877
B) 3.8415
C) 1.96
D) 7.8147

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions