According to the Study Conducted by Plasssman Et Al

Multiple Choice

According to the study conducted by Plasssman et al. (2008) , a group of participants sipped wine while their brain activity was being recorded using fMRI. In one condition, they were told that the wine cost $10 a bottle; in another condition, they were told it cost $90. The same wine was served in both conditions. According to the results, brain activity in the:

A) orbitofrontal cortex increased more quickly in response to the $90 wine.
B) orbitofrontal cortex did not differ between the two wines.
C) primary taste cortex increased more quickly in response to the $90 wine.
D) primary taste cortex decreased in response to the $90 wine.