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Tina Is Planning to Revise the Price List for the Cocktails

Question 31

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Tina is planning to revise the price list for the cocktails served at her restaurant. Her friend, Thomas, suggests that she should serve the cocktail at $50 instead of $15. This would increase the expectations of the guests and enhance its flavor perception. Explain if the findings on cognitive influences in the OFC support this statement.

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The research does support the statement....

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