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    Marketing Research Study Set 4
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    Exam 21: Multidimensional Scaling and Conjoint Analysis
  5. Question
    An Approach in Which the Respondents Are Given Cards That
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An Approach in Which the Respondents Are Given Cards That

Question 21

Question 21

Multiple Choice

An approach in which the respondents are given cards that describe complete product or service configurations is called


A) Trade off approach
B) Full profile approach
C) Conjoint analysis
D) Direct approach
E) None of the above

Correct Answer:

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