A Regression Analysis Has Shown That There Is a Definite

Multiple Choice

A regression analysis has shown that there is a definite, positive relationship between sales dependent variable.and advertising and sales promotion all units in dollars) .The estimated relationship is sales = 3) advertising + 1) sales promotion + 1,500.Based on the given information

A) all marketing resources should be allocated to advertising, if possible.
B) all marketing resources should be allocated to sales promotion, if possible.
C) the allocation between advertising and sales promotion should be split in the ratio 3 to 1 in all circumstances.
D) since both variables exhibit a positive relationship to sales, resources should be allocated equally between sales promotion and
Advertising in all circumstances.
E) none of the above.