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  3. Study Set
    Marketing Research
  4. Exam
    Exam 1: A Decision Making Perspective on Marketing Intelligence
  5. Question
    Once the Marketing Program Is Launched and Its Objectives Set
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Once the Marketing Program Is Launched and Its Objectives Set

Question 7

Question 7

True/False

Once the marketing program is launched and its objectives set, further research is not likely to be beneficial.

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