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    Marketing Research Study Set 4
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    Exam 1: A Decision Making Perspective on Marketing Intelligence
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    Government Statistics Should Not Be Included in the Marketing Data
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Government Statistics Should Not Be Included in the Marketing Data

Question 11

Question 11

True/False

Government statistics should not be included in the marketing data of a firm, since they are available for all the competitors as well. Only in-house records should be used.

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