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    Marketing Research
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    Exam 1: A Decision Making Perspective on Marketing Intelligence
  5. Question
    Marketing Researchers Must Learn to Compromise, and Sometimes That Means
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Marketing Researchers Must Learn to Compromise, and Sometimes That Means

Question 16

Question 16

True/False

Marketing researchers must learn to compromise, and sometimes that means sacrificing accuracy in exchange for a study that is efficient, relevant, and on time.

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