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    Marketing Research
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    Exam 1: A Decision Making Perspective on Marketing Intelligence
  5. Question
    If Several Approaches Are Used to Address a Research Problem
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If Several Approaches Are Used to Address a Research Problem

Question 51

Question 51

True/False

If several approaches are used to address a research problem and each approach has a different kind of bias, the result of the research will be biased by the sum of the individual biases.In practice, this means reduced accuracy.

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