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    Marketing Research
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    Exam 1: A Decision Making Perspective on Marketing Intelligence
  5. Question
    Strategy Development, in a Marketing Planning Process, Pertains to Defining
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Strategy Development, in a Marketing Planning Process, Pertains to Defining

Question 27

Question 27

True/False

Strategy development, in a marketing planning process, pertains to defining the business scope, setting performance objectives, and establishing competitive advantages.

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