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    Marketing Research Study Set 4
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    Exam 1: A Decision Making Perspective on Marketing Intelligence
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    Market Research for Any Firm Should Be
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Market Research for Any Firm Should Be

Question 35

Question 35

Multiple Choice

Market research for any firm should be


A) internal if the firm is small
B) external if the firm is large
C) based on the needs of the firm
D) none of the above

Correct Answer:

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