Multiple Choice
Marketing research is
A) an informational input to decisions.
B) a link between the organization and its market environment.
C) the specification, gathering, analyzing, and interpretation of information to help management make decisions.
D) all of these.
Correct Answer:
Verified
Correct Answer:
Verified
Q23: International marketing research can be defined as
Q24: Marketing research is the link between the
Q25: In situation analysis, performance objectives are set.
Q26: Marketing research involves the gathering and analysis
Q27: Strategy development, in a marketing planning process,
Q29: Marketing intelligence is a form of business
Q30: The identification of problems, opportunities in the
Q31: Obtaining information about customer needs and gather
Q32: Which of the following can be applications
Q33: The following should be included in the