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The Profit Impact on Market Strategies Data Base (PIMS) Uses

Question 14

Multiple Choice

The Profit Impact on Market Strategies data base (PIMS) uses data from 4000 firms to study:


A) The impact of strategy and market structure on business-level profitability
B) The impact of intensity of rivalry on profitability
C) The impact of profitability on marketing spend
D) The impact of profitability on the structure of the market

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