What Are the Unintended Consequence of Long-Established "Industry Recipes

Multiple Choice

What are the unintended consequence of long-established "industry recipes"?

A) Top managers' understanding of their industry tends to fossilize, so they cannot imagine reconfiguring the industry with new products or new ways of doing business
B) They have no side effects at all
C) They can lead mature executives to take large risks because they are rejuvenating while having mid-life crises
D) They can foster radical innovation