Multiple Choice
How would one associate the following firms with the following attributes? A McDonalds
B Federal Express
C American Express
D BMW
E Apple
1 Reliability
2 Innovation
3 Status
4 Quality
5 Consistency
A) A1, B2, C5, D4, E3
B) A2, B1, C4, D3, E5
C) A5, B1, C3, D4, E2
D) A4, B5, C3, D1, E2
Correct Answer:
Verified
Correct Answer:
Verified
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