Why Is "The Degree of Vertical Integration" One of the Drivers

Multiple Choice

Why is "the degree of vertical integration" one of the drivers of uniqueness?

A) Because it influences the ability of your firm to control processes, and so the final product's quality
B) Because it measures the concentration ratio of the industry
C) Because customers prefer firms that are present at several stages of the value chain of the industry
D) Because you understand your suppliers' problems better