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The Supply-Side and the Demand-Side of Differentiation Refer Respectively To

Question 24

Multiple Choice

The supply-side and the demand-side of differentiation refer respectively to:


A) A firm's potential to create uniqueness; and customers' needs, values, expectations, and willingness-to-pay
B) A firm's customers' needs, values, expectations, and willingness-to-pay; and its potential to create uniqueness
C) The size and wealth of the market; and the combination of a firm's resources and capabilities
D) All of the above

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