Multiple Choice
What is the difference between differentiation and segmentation?
A) There is no difference between the two
B) Differentiation deals with "how" a firm chooses to compete, while segmentation describes "where" in the entire market a firm chooses to compete
C) Differentiation is a firm's strategic choice, whereas segmentation is given by its environment
D) Segmentation is the head of the marketing department's responsibility, whereas the CEO is in charge of differentiation
Correct Answer:
Verified
Correct Answer:
Verified
Q34: Harley Davidson and MTV share:<br>A)The attribute of
Q35: To use the value chain to identify
Q36: Does differentiation imply segmentation?
Q37: External product integrity means how well a
Q38: Why is differentiation valuable?
Q40: Differentiation can be decomposed into the demand
Q41: If differentiation is about creating uniqueness, then
Q42: The decline of European tour operators that
Q43: Why is the "prisoners' dilemma" a good
Q44: Examples of intangible differentiation include:<br>A)The image of