Differentiation Is Defined As

Multiple Choice

Differentiation is defined as:

A) A strategy where a firm provides a product perceived as unique and valuable by customers, other than a low price
B) Offering a low price based on a low cost
C) A strategy where a firm offers a large range of products to cover all the segments of the market
D) The opposite of cost leadership: having costs as high as possible while still managing to break even or make a profit